Brand Guidelines · v1.0 · 2026-05-10

Surging Markets

The real-time gated FSB signal platform for retail traders. These guidelines keep the brand sharp across press, partners, and product surfaces.

Logo

Clear space

Maintain clear space equal to the height of the candle mark on all sides. Do not crowd with type, imagery, or page edges.

Minimum size

Digital: 120px wide. Print: 28mm wide. Below this, use the standalone candle mark.

Do

Use the dark-background variant on navy (#0b1428) or ink (#0d0f1c).

Use the light-background variant on cream or white only.

Keep proportions locked when scaling.

Don't

Don't recolor the gold gradient. Gold is the only accent.

Don't place the dark logo on a busy chart background — use the wordmark or add a navy plate.

Don't stretch, skew, rotate, or add drop shadows.

Don't substitute the typeface in the wordmark.

Color Palette

Navy#0b1428

Gold#e8c878

Cream#e0d8c0

Ink#0d0f1c

Navy is the primary surface. Gold is reserved for CTAs, key data points, and brand accents — never for body text. Cream is the workhorse text color on dark.

Typography

Inter across the system. Weights: 400 (body), 600 (subhead), 800 (display). Tabular numerals are required for prices, P&L, and stats — never proportional figures on a price chart.

Tone of Voice

Direct. No filler. "Here's the trade. Here's the risk. Here's the exit." We talk to traders, not tourists.

Confident, not cocky. We show the math. We show losses. We never promise outcomes.

Plain English. If a retail trader can't follow it, rewrite it. Jargon ("BOS", "CHOCH", "PFH/PFL") is allowed but always defined the first time on a public surface.

Risk-honest. Every public claim includes risk language. Past performance never implies future results.

Press: press@surgingmarkets.com